Marketing analytics : (Record no. 733310)

MARC details
000 -LEADER
fixed length control field 00533nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780190130862
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAI/M
084 ## - OTHER CLASSIFICATION NUMBER
Source of Number Colon Classification
Classification number 23
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Maity, Moutusy
245 ## - TITLE STATEMENT
Title Marketing analytics :
Sub Title for strategic decision making
Statement of responsibility, etc Moutusy Maity and Pavankumar Gurazada
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford :
Name of publisher Oxford University Press,
Year of publication 2021.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 464p.:
546 ## - LANGUAGE NOTE
Language note In English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gurazada, Pavankumar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Institute of Management Institute of Management General Stacks 17/07/2024 550.00 658.83 MAI/M IMK16969 550.00 17/07/2024 Book