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Marketing analytics : for strategic decision making

Maity, Moutusy

Marketing analytics : for strategic decision making Moutusy Maity and Pavankumar Gurazada - Oxford : Oxford University Press, 2021. - 464p.:

In English

ISBN: 9780190130862

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.83 / MAI/M

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