International luxury brand strategy / (Record no. 697881)

MARC details
000 -LEADER
fixed length control field 00578cam a2200193 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781138614840
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 LU/I
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Lu, Pierre Xiao
245 10 - TITLE STATEMENT
Title International luxury brand strategy /
Statement of responsibility, etc by Pierre Xiao Lu.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxon:
Name of publisher Routledge,
Year of publication 2022.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviii, 241 p.:
Other physical details illustrations ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Luxury goods industry
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Luxuries
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Communication in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Management Institute of Management General Stacks 26/09/2023 3331.00 658.827 LU/I IMK16989 26/09/2023 Book