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International luxury brand strategy /

Lu, Pierre Xiao

International luxury brand strategy / by Pierre Xiao Lu. - Oxon: Routledge, 2022. - xviii, 241 p.: illustrations ;

Includes bibliographical references and index.

ISBN: 9781138614840

Subjects--Topical Terms:
Luxury goods industry
Brand name products
Luxuries
Export marketing.
Communication in marketing.

Dewey Class. No.: 658.827 LU/I

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