Marketing channels / (Record no. 693702)

MARC details
000 -LEADER
fixed length control field 00563pam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0132058650
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 STE/M
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Stern, Louis W.,
245 10 - TITLE STATEMENT
Title Marketing channels /
Statement of responsibility, etc Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication . - Upper Saddle River, NJ :
Name of publisher : Prentice Hall,
Year of publication , c1996.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 576 p. :
Other physical details col. ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing channels.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ansary, Adel I.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Coughlan, Anne T.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Study Centre Kollam, University of Kerala Study Centre Kollam, University of Kerala 22/09/1998 658.84 STE/M USCK3801 21/07/2023 Book