Marketing channels /

Stern, Louis W.,

Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. - 5th ed. - Upper Saddle River, NJ : : Prentice Hall, , c1996. - xiv, 576 p. : col. ill. ;

Includes bibliographical references and indexes.

0132058650


Marketing channels.

658.84 STE/M