Marketing management cases: (Record no. 692503)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00437cam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0024250805 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 WEI/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Weilbacher, William M. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management cases: |
| Sub Title | planning and executing marketing strategy/ |
| Statement of responsibility, etc | by William M. Weilbacher. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | . - New York, |
| Name of publisher | : Macmillan |
| Year of publication | ,1975 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 387 p. |
| Other physical details | illus. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Form subdivision | Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Study Centre Kollam, University of Kerala | Study Centre Kollam, University of Kerala | 27/08/1977 | 658.8 WEI/M | USCK2021 | 07/07/2023 | Book |