Marketing management cases: planning and executing marketing strategy/
Weilbacher, William M.
Marketing management cases: planning and executing marketing strategy/ by William M. Weilbacher. - 2nd ed. - New York, : Macmillan ,1975 - xii, 387 p. illus.
0024250805
Marketing--Case studies.
658.8 WEI/M
Marketing management cases: planning and executing marketing strategy/ by William M. Weilbacher. - 2nd ed. - New York, : Macmillan ,1975 - xii, 387 p. illus.
0024250805
Marketing--Case studies.
658.8 WEI/M