Blue ocean strategy : (Record no. 684076)

MARC details
000 -LEADER
fixed length control field 00642cam a2200181 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781625274496 (alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
Item number KIM
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kim, W. Chan.
245 10 - TITLE STATEMENT
Title Blue ocean strategy :
Sub Title how to create uncontested market space and make the competition irrelevant /
Statement of responsibility, etc W. Chan Kim, Renée Mauborgne.
250 ## - EDITION STATEMENT
Edition statement Expanded edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication MUMBAI:
Name of publisher Harvard Business School Press,
Year of publication 2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxviii, 287 p. :
Other physical details illustrations ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term New products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Market segmentation.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mauborgne, Renée.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Entrepreneurship Development Cell Dept. of Futures Studies Dept. of Futures Studies Processing Center 11/05/2023 995.00 658.802 KIM DFSEDC72 11/05/2023 Book