Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - MUMBAI: Harvard Business School Press, 2005. - xxviii, 287 p. : illustrations ;
Includes bibliographical references and index.
9781625274496 (alk. paper)
New products.
Market segmentation.
658.802 / KIM
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - MUMBAI: Harvard Business School Press, 2005. - xxviii, 287 p. : illustrations ;
Includes bibliographical references and index.
9781625274496 (alk. paper)
New products.
Market segmentation.
658.802 / KIM