Brand management practices: (Record no. 680700)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00430nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789350248188 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8B |
| Item number | SAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sasikumar, K. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management practices: |
| Sub Title | issues and trends/ |
| Statement of responsibility, etc | K. Sasikumar and K.S. Chandrasekar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai: |
| Name of publisher | Himalaya Publishing House, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 286 pages. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand Management |
| Form subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | K.S. Chandrasekar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Management | Institute of Management | General Stacks | 29/04/2023 | 298.00 | 658.8B SAS | IMK17389 | 29/04/2023 | Book |