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Brand management practices: issues and trends/

Sasikumar, K.

Brand management practices: issues and trends/ K. Sasikumar and K.S. Chandrasekar. - Mumbai: Himalaya Publishing House, 2010. - 286 pages.

ISBN: 9789350248188

Subjects--Topical Terms:
Brand Management--Management

Dewey Class. No.: 658.8B / SAS

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