Principles of Marketing/ (Record no. 653860)

MARC details
000 -LEADER
fixed length control field 00471nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0876924526
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/P
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler,Philip
245 ## - TITLE STATEMENT
Title Principles of Marketing/
Statement of responsibility, etc by Philip Kotler
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Prentice -Hall of India,
Year of publication 1989.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv,774p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Europe
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Customer relations--Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 06/08/2022 75.00 658.8 KOT/P USCA2788 06/08/2022 Book