Marketing Strategy/ (Record no. 653765)

MARC details
000 -LEADER
fixed length control field 00540nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9812431330
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number FER/M
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Ferrell,O.C
245 ## - TITLE STATEMENT
Title Marketing Strategy/
Statement of responsibility, etc by O.C.Ferrell,Michael D Hartline and George H.Lucas
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Canada:
Name of publisher Vikas Publishing House;Thomson -South western,
Year of publication 2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvi,469p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term United States
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartline, Michael D. [Author]
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lucas, George [Author]
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 05/08/2022 658.802 FER/M USCA3491 05/08/2022 Book