Marketing Strategy/ (Record no. 653765)
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000 -LEADER | |
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fixed length control field | 00540nam a22001817a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9812431330 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | FER/M |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Ferrell,O.C |
245 ## - TITLE STATEMENT | |
Title | Marketing Strategy/ |
Statement of responsibility, etc | by O.C.Ferrell,Michael D Hartline and George H.Lucas |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Canada: |
Name of publisher | Vikas Publishing House;Thomson -South western, |
Year of publication | 2002. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxvi,469p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing--Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | United States |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hartline, Michael D. [Author] |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lucas, George [Author] |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
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Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 05/08/2022 | 658.802 FER/M | USCA3491 | 05/08/2022 | Book |