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Marketing Strategy/

Ferrell,O.C

Marketing Strategy/ by O.C.Ferrell,Michael D Hartline and George H.Lucas - 2nd ed. - Canada: Vikas Publishing House;Thomson -South western, 2002. - xxvi,469p.

ISBN: 9812431330

Subjects--Topical Terms:
Marketing--Management
United States

Dewey Class. No.: 658.802 / FER/M

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