Research Methodology: (Record no. 637331)
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000 -LEADER | |
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fixed length control field | 02760nam a22002177a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788125952053 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 001.42 |
Item number | CHA/R |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Chawla,Deepak |
245 ## - TITLE STATEMENT | |
Title | Research Methodology: |
Sub Title | Concepts and Cases/ |
Statement of responsibility, etc | by Deepak Chawla and Neena Sondhi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Vikas Publishing House, |
Year of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxii,670p. |
Accompanying material | CD |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Section I : Research Process: Problem Definition, Hypothesis Formulation and Research Designs- 1.Introduction to Business Research--<br/> 2.Formulation of the Research Problem and Development of the Research Hypotheses--<br/> 3.Research Designs: Exploratory and Descriptive--<br/> 4.Experimental Research Designs --<br/> |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Section II : Data Collection, Measurement and Scaling-<br/>5.Secondary Data Collection Methods--<br/>6.Qualitative Methods of Data Collection--<br/>7.Attitude Measurement and Scaling-- <br/>8.Questionnaire Designing --<br/> |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Section III : Respondents Selection and Data Preparation--<br/>9.Sampling Considerations--<br/>10.Data Processing -- |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Section IV : Preliminary Data Analysis and Interpretation--<br/> 11.Univariate and Bivariate Analysis of Data--<br/>12.Testing of Hypotheses--<br/>13.Analysis of Variance Techniques--<br/>14.Non-Parametric Tests -- |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Section V : Advanced Data Analysis Techniques--<br/>15.Correlation and Regression Analysis--<br/>16. Factor Analysis--<br/>17.Discriminant Analysis--<br/>18.Cluster Analysis--<br/>19.Multidimensional Scaling -- |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Section VI : Reporting Research Results-<br/>20.Report Writing and Presentation of Results--<br/>Comprehensive Cases--<br/>Addendum 1: Conjoint Analysis--<br/> Addendum 2: Ethical Issues in Business Research--<br/>Appendix 1:, Appendix 2:, Appendix 3:, Appendix 4a:, Appendix 4b. |
520 ## - SUMMARY, ETC. | |
Summary, etc | <br/>Research Methodology, concepts and cases provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains - marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Research -- Methodology. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 13/04/2022 | 450.00 | 001.42 CHA/R | USCA4182 | 13/04/2022 | Book |