Research Methodology: (Record no. 637331)

MARC details
000 -LEADER
fixed length control field 02760nam a22002177a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788125952053
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.42
Item number CHA/R
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Chawla,Deepak
245 ## - TITLE STATEMENT
Title Research Methodology:
Sub Title Concepts and Cases/
Statement of responsibility, etc by Deepak Chawla and Neena Sondhi
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Vikas Publishing House,
Year of publication 2011.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxii,670p.
Accompanying material CD
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section I : Research Process: Problem Definition, Hypothesis Formulation and Research Designs- 1.Introduction to Business Research--<br/> 2.Formulation of the Research Problem and Development of the Research Hypotheses--<br/> 3.Research Designs: Exploratory and Descriptive--<br/> 4.Experimental Research Designs --<br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section II : Data Collection, Measurement and Scaling-<br/>5.Secondary Data Collection Methods--<br/>6.Qualitative Methods of Data Collection--<br/>7.Attitude Measurement and Scaling-- <br/>8.Questionnaire Designing --<br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section III : Respondents Selection and Data Preparation--<br/>9.Sampling Considerations--<br/>10.Data Processing --
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section IV : Preliminary Data Analysis and Interpretation--<br/> 11.Univariate and Bivariate Analysis of Data--<br/>12.Testing of Hypotheses--<br/>13.Analysis of Variance Techniques--<br/>14.Non-Parametric Tests --
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section V : Advanced Data Analysis Techniques--<br/>15.Correlation and Regression Analysis--<br/>16. Factor Analysis--<br/>17.Discriminant Analysis--<br/>18.Cluster Analysis--<br/>19.Multidimensional Scaling --
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section VI : Reporting Research Results-<br/>20.Report Writing and Presentation of Results--<br/>Comprehensive Cases--<br/>Addendum 1: Conjoint Analysis--<br/> Addendum 2: Ethical Issues in Business Research--<br/>Appendix 1:, Appendix 2:, Appendix 3:, Appendix 4a:, Appendix 4b.
520 ## - SUMMARY, ETC.
Summary, etc <br/>Research Methodology, concepts and cases provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains - marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Research -- Methodology.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 13/04/2022 450.00 001.42 CHA/R USCA4182 13/04/2022 Book