Strategic brand management and development: (Record no. 624653)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00400nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367338756 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8B |
| Item number | LAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lalaounis, Sotiris T. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management and development: |
| Sub Title | creating and marketing successful brands/ |
| Statement of responsibility, etc | Sotiris T. Lalaounis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxon: |
| Name of publisher | Routledge, |
| Year of publication | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 344 pages. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Management | Institute of Management | Processing Center | 08/02/2022 | 4182.95 | 658.8B LAL | IMK16796 | 08/02/2022 | Book |