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Strategic brand management and development: creating and marketing successful brands/

Lalaounis, Sotiris T.

Strategic brand management and development: creating and marketing successful brands/ Sotiris T. Lalaounis. - Oxon: Routledge, 2021. - 344 pages.

ISBN: 9780367338756

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B / LAL

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