Advertising and Sales Promotion (Record no. 616264)

MARC details
000 -LEADER
fixed length control field 00518nam a22002057a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174466396
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number KAZ/A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kazmi S H H
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra Satish K
245 ## - TITLE STATEMENT
Title Advertising and Sales Promotion
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Excel Books
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 660p.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public Relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Study Centre Pandalam ,University of Kerala Study Centre Pandalam ,University of Kerala Processing Center 07/01/2022 325.00   659 KAZ/A USCP997 07/01/2022 07/01/2022 Book