Global Brand Strategy:Unlocking Brand Potential Across Countries,Cultures & Markets (Record no. 605382)

MARC details
000 -LEADER
fixed length control field 00404nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200324s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number GEL-G
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gelder , Sicco Van
245 #0 - TITLE STATEMENT
Title Global Brand Strategy:Unlocking Brand Potential Across Countries,Cultures & Markets
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page Ltd.,
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 260p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        School of Distance Education, University of Kerala, Kariavattom Campus School of Distance Education, University of Kerala, Kariavattom Campus Processing Center 15/05/2014   658.848 GEL-G SDE20356 27/03/2020 27/03/2020 Book