Global Brand Strategy:Unlocking Brand Potential Across Countries,Cultures & Markets
Gelder , Sicco Van
Global Brand Strategy:Unlocking Brand Potential Across Countries,Cultures & Markets - London : Kogan Page Ltd., 2008 - 260p.
Marketing management
658.848 / GEL-G
Global Brand Strategy:Unlocking Brand Potential Across Countries,Cultures & Markets - London : Kogan Page Ltd., 2008 - 260p.
Marketing management
658.848 / GEL-G