Brand management: Text and cases (Record no. 604234)

MARC details
000 -LEADER
fixed length control field 00468nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200324s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HAR-B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathur, U C
245 #0 - TITLE STATEMENT
Title Brand management: Text and cases
250 ## - EDITION STATEMENT
Edition statement 2 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Excel Books,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 477p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product Management-- India and Marketing-- Advertising-- Customer management-- Global Marketing-- Rural Marketing-- Ecological Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        School of Distance Education, University of Kerala, Kariavattom Campus School of Distance Education, University of Kerala, Kariavattom Campus Processing Center 24/08/2013   658.8 HAR-B SDE19192 27/03/2020 27/03/2020 Book