Brand management: Text and cases
Mathur, U C
Brand management: Text and cases - 2 ed. - Excel Books, 2011 - 477p.
Product Management-- India and Marketing-- Advertising-- Customer management-- Global Marketing-- Rural Marketing-- Ecological Marketing
658.8 / HAR-B
Brand management: Text and cases - 2 ed. - Excel Books, 2011 - 477p.
Product Management-- India and Marketing-- Advertising-- Customer management-- Global Marketing-- Rural Marketing-- Ecological Marketing
658.8 / HAR-B