Advertising Management (Record no. 602057)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00397nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200324s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT-R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rajeev Batra, et al. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NewDelhi : |
| Name of publisher, distributor, etc. | Prentice-Hall of India Pvt. Ltd., |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 754p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Global Marketing-- Media Strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Distance Education, University of Kerala, Kariavattom Campus | School of Distance Education, University of Kerala, Kariavattom Campus | Processing Center | 01/08/2009 | 659.1 BAT-R | SDE16994 | 27/03/2020 | 27/03/2020 | Book |