Advertising Management
Rajeev Batra, et al.
Advertising Management - 5 ed. - NewDelhi : Prentice-Hall of India Pvt. Ltd., 2008 - 754p.
Global Marketing-- Media Strategy
659.1 / BAT-R
Advertising Management - 5 ed. - NewDelhi : Prentice-Hall of India Pvt. Ltd., 2008 - 754p.
Global Marketing-- Media Strategy
659.1 / BAT-R