Predictive marketing: (Record no. 581527)

MARC details
000 -LEADER
fixed length control field 00438nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126558131
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ART
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Artun, Omer
245 ## - TITLE STATEMENT
Title Predictive marketing:
Remainder of title easy ways every marketer can use customer analytics and big data/
Statement of responsibility, etc. Omer Artun and Dominique Levin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 246 pages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Levin, Dominique
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 28/12/2020 799.00   658.8 ART IMK14797 28/12/2020 28/12/2020 Book