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Predictive marketing: easy ways every marketer can use customer analytics and big data/

Artun, Omer

Predictive marketing: easy ways every marketer can use customer analytics and big data/ Omer Artun and Dominique Levin. - New Delhi: Wiley, 2015. - 246 pages.

ISBN: 9788126558131

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 / ART

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