Strategic marketing planning/ (Record no. 581520)

MARC details
000 -LEADER
fixed length control field 00438nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856176170
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.402M
Item number GIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gilligan, Colin
245 ## - TITLE STATEMENT
Title Strategic marketing planning/
Statement of responsibility, etc. Colin Gilligan and Richard M.S. Wilson.
250 ## - EDITION STATEMENT
Edition statement 2nd edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 552 pages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Richard M.S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 28/12/2020   658.402M GIL IMK15436 28/12/2020 28/12/2020 Book