Competitive social media marketing strategies/ (Record no. 581477)
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000 -LEADER | |
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fixed length control field | 00568nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781466697768 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | R 658.402M |
Item number | OZU |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ozuem, Wilson. |
245 ## - TITLE STATEMENT | |
Title | Competitive social media marketing strategies/ |
Statement of responsibility, etc. | Wilson Ozuem and Gordon Bowen. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | USA: |
Name of publisher, distributor, etc. | Business Science Reference, |
Date of publication, distribution, etc. | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 317 pages. |
490 ## - SERIES STATEMENT | |
Series statement | A volume in the Advances in marketing, Customer Relationship Management and E- Services (AMCRMES) Book Series |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic marketing management |
-- | Social media |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bowen, Gordon |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 22/12/2020 | R 658.402M OZU | IMK15406 | 22/12/2020 | 22/12/2020 | Book |