Competitive social media marketing strategies/ (Record no. 581477)

MARC details
000 -LEADER
fixed length control field 00568nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781466697768
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.402M
Item number OZU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ozuem, Wilson.
245 ## - TITLE STATEMENT
Title Competitive social media marketing strategies/
Statement of responsibility, etc. Wilson Ozuem and Gordon Bowen.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA:
Name of publisher, distributor, etc. Business Science Reference,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 317 pages.
490 ## - SERIES STATEMENT
Series statement A volume in the Advances in marketing, Customer Relationship Management and E- Services (AMCRMES) Book Series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing management
-- Social media
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, Gordon
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 22/12/2020   R 658.402M OZU IMK15406 22/12/2020 22/12/2020 Book