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Competitive social media marketing strategies/

Ozuem, Wilson.

Competitive social media marketing strategies/ Wilson Ozuem and Gordon Bowen. - USA: Business Science Reference, 2016. - 317 pages. - A volume in the Advances in marketing, Customer Relationship Management and E- Services (AMCRMES) Book Series .

ISBN: 9781466697768

Subjects--Topical Terms:
Strategic marketing management
Social media

Dewey Class. No.: R 658.402M / OZU

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