Creativity and data marketing : (Record no. 581253)

MARC details
000 -LEADER
fixed length control field 00558cam a22001697i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749477240
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658INO
Item number WAN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wang, Becky,
245 10 - TITLE STATEMENT
Title Creativity and data marketing :
Remainder of title a practical guide to data innovation /
Statement of responsibility, etc. Becky Wang.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK:
Name of publisher, distributor, etc. KoganPage,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 216 pages :
Other physical details illustrations ;
490 1# - SERIES STATEMENT
Series statement Marketing science series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Innovation management;
-- Creativity
-- Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 09/11/2020 1693.15   658INO WAN IMK14936 09/11/2020 09/11/2020 Book