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Creativity and data marketing : a practical guide to data innovation /

Wang, Becky,

Creativity and data marketing : a practical guide to data innovation / Becky Wang. - UK: KoganPage, 2017. - xxiii, 216 pages : illustrations ; - Marketing science series .

Includes bibliographical references and index.

ISBN: 9780749477240

Subjects--Topical Terms:
Innovation management;
Creativity
Marketing
Marketing research.

Dewey Class. No.: 658INO / WAN

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