Foundations of advertising: (Record no. 581234)
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000 -LEADER | |
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fixed length control field | 00442nam a2200157 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789352023585 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Item number | CHU |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Chunawalla, S. A. |
245 ## - TITLE STATEMENT | |
Title | Foundations of advertising: |
Remainder of title | theory and practice/ |
Statement of responsibility, etc. | S. A. Chunawalla and K. C. Sethia. |
250 ## - EDITION STATEMENT | |
Edition statement | 8th edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Mumbai: |
Date of publication, distribution, etc. | 2017. |
Name of publisher, distributor, etc. | Himalaya Publishing House, |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 612 pages. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sethia, K. C. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 05/11/2020 | 660.00 | 659 CHU | IMK15944 | 05/11/2020 | 05/11/2020 | Book |