Foundations of advertising: (Record no. 581234)

MARC details
000 -LEADER
fixed length control field 00442nam a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352023585
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number CHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla, S. A.
245 ## - TITLE STATEMENT
Title Foundations of advertising:
Remainder of title theory and practice/
Statement of responsibility, etc. S. A. Chunawalla and K. C. Sethia.
250 ## - EDITION STATEMENT
Edition statement 8th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mumbai:
Date of publication, distribution, etc. 2017.
Name of publisher, distributor, etc. Himalaya Publishing House,
300 ## - PHYSICAL DESCRIPTION
Extent 612 pages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sethia, K. C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 05/11/2020 660.00   659 CHU IMK15944 05/11/2020 05/11/2020 Book