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Foundations of advertising: theory and practice/

Chunawalla, S. A.

Foundations of advertising: theory and practice/ S. A. Chunawalla and K. C. Sethia. - 8th edition - Mumbai: Himalaya Publishing House, 2017. - 612 pages.

ISBN: 9789352023585

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659 / CHU

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