Advertising management/ (Record no. 581170)
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000 -LEADER | |
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fixed length control field | 00453nam a22001697a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788177588507 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | BAT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Batra, Rajeev |
245 ## - TITLE STATEMENT | |
Title | Advertising management/ |
Statement of responsibility, etc. | Rajeev Batra, John G. Myers and David A. Aaker. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida: |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | 2006. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 768 pages. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Myers, John G. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Institute of Management | Institute of Management | Processing Center | 02/11/2020 | 689.00 | 659.1 BAT | IMK15902 | 02/11/2020 | 02/11/2020 | Book |