Advertising management/ (Record no. 581170)

MARC details
000 -LEADER
fixed length control field 00453nam a22001697a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177588507
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
245 ## - TITLE STATEMENT
Title Advertising management/
Statement of responsibility, etc. Rajeev Batra, John G. Myers and David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 5th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 768 pages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 02/11/2020 689.00   659.1 BAT IMK15902 02/11/2020 02/11/2020 Book