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Advertising management/

Batra, Rajeev

Advertising management/ Rajeev Batra, John G. Myers and David A. Aaker. - 5th edition. - Noida: Pearson, 2006. - 768 pages.

ISBN: 9788177588507

Subjects--Topical Terms:
Advertising management

Dewey Class. No.: 659.1 / BAT

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