Social media marketing / (Record no. 580936)

MARC details
000 -LEADER
fixed length control field 01013cam a2200205 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473913011
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.05467
Item number TUT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tuten, Tracy L.,
245 10 - TITLE STATEMENT
Title Social media marketing /
Statement of responsibility, etc. Tracy L. Tuten & Michael R. Solomon.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 332 pages :
Other physical details illustrations (some color) ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E marketing
-- Social media
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online social networks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Solomon, Michael R.,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 09/10/2020 4359.85   658.05467 TUT IMK15591 09/10/2020 09/10/2020 Book