Social media marketing / (Record no. 580936)
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000 -LEADER | |
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fixed length control field | 01013cam a2200205 i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781473913011 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.05467 |
Item number | TUT |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Tuten, Tracy L., |
245 10 - TITLE STATEMENT | |
Title | Social media marketing / |
Statement of responsibility, etc. | Tracy L. Tuten & Michael R. Solomon. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London: |
Name of publisher, distributor, etc. | Sage, |
Date of publication, distribution, etc. | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 332 pages : |
Other physical details | illustrations (some color) ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | E marketing |
-- | Social media |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Online social networks |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Solomon, Michael R., |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 09/10/2020 | 4359.85 | 658.05467 TUT | IMK15591 | 09/10/2020 | 09/10/2020 | Book |