Social media marketing /
Tuten, Tracy L.,
Social media marketing / Tracy L. Tuten & Michael R. Solomon. - 2nd edition. - London: Sage, 2015. - xiv, 332 pages : illustrations (some color) ;
Includes bibliographical references and index.
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
9781473913011
E marketing
Social media
Online social networks
Internet marketing.
658.05467 / TUT
Social media marketing / Tracy L. Tuten & Michael R. Solomon. - 2nd edition. - London: Sage, 2015. - xiv, 332 pages : illustrations (some color) ;
Includes bibliographical references and index.
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
9781473913011
E marketing
Social media
Online social networks
Internet marketing.
658.05467 / TUT