The 4 A's of marketing : (Record no. 580484)

MARC details
000 -LEADER
fixed length control field 00458nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415793599
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number S 658.8
Item number SHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
245 ## - TITLE STATEMENT
Title The 4 A's of marketing :
Remainder of title creating value for customers, companies and society /
Statement of responsibility, etc. Jagdish N. Sheth and Rajendra S. Sisodia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge ,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 209 pages ;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sisodia, Rajendra S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 04/03/2020 595.00   S 658.8 SHE IMK15261 04/03/2020 04/03/2020 Book