The 4 A's of marketing : creating value for customers, companies and society /

Sheth, Jagdish N.

The 4 A's of marketing : creating value for customers, companies and society / Jagdish N. Sheth and Rajendra S. Sisodia - New York : Routledge , 2017. - 209 pages ;

9780415793599


Marketing management

S 658.8 / SHE