Advertising & IMC : (Record no. 580456)
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000 -LEADER | |
---|---|
fixed length control field | 00477nam a22001697a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332574144 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | S 659 |
Item number | MOR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Moriarty, Sandra |
245 ## - TITLE STATEMENT | |
Title | Advertising & IMC : |
Remainder of title | principles and practice / |
Statement of responsibility, etc. | Sandra Moriarty, Nancy Mitchell and William Wells |
250 ## - EDITION STATEMENT | |
Edition statement | 10th edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Pearson , |
Date of publication, distribution, etc. | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 669 pages ; |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mitchell, Nancy |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Wells, William |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 24/02/2020 | S 659 MOR | IMK15251 | 24/02/2020 | 24/02/2020 | Book |