Advertising & IMC : (Record no. 580456)

MARC details
000 -LEADER
fixed length control field 00477nam a22001697a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332574144
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number S 659
Item number MOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
245 ## - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles and practice /
Statement of responsibility, etc. Sandra Moriarty, Nancy Mitchell and William Wells
250 ## - EDITION STATEMENT
Edition statement 10th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson ,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 669 pages ;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 24/02/2020   S 659 MOR IMK15251 24/02/2020 24/02/2020 Book