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Advertising & IMC : principles and practice /

Moriarty, Sandra

Advertising & IMC : principles and practice / Sandra Moriarty, Nancy Mitchell and William Wells - 10th edition - New Delhi : Pearson , 2017. - 669 pages ;

ISBN: 9789332574144

Subjects--Topical Terms:
Advertising

Dewey Class. No.: S 659 / MOR

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