Mass affluence : seven new rules of marketing to today's consumer (Record no. 579117)

MARC details
000 -LEADER
fixed length control field 00499nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 1250
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 NUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nunes, Paul; Johnson, Brain
245 ## - TITLE STATEMENT
Title Mass affluence : seven new rules of marketing to today's consumer
Statement of responsibility, etc. Nunes, Paul; Johnson, Brain
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harvard Business School Press
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 270 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Moden Book Centre
Provenance (VM) [OBSOLETE] MBC-0715/14 dtd 21/0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 1250.00   658.8 NUN IMK13594 25/10/2019 25/10/2019 Book