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Mass affluence : seven new rules of marketing to today's consumer

Nunes, Paul; Johnson, Brain

Mass affluence : seven new rules of marketing to today's consumer Nunes, Paul; Johnson, Brain - - Harvard Business School Press 2012 - 270 p - .

ISBN: 1250

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 NUN

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