Advertising and promotion : an integrated marketing communications perspective (Record no. 578613)

MARC details
000 -LEADER
fixed length control field 00582nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 625
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E ; Belch, Michael A; Purani, Keyoor
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective
Statement of responsibility, etc. Belch, George E ; Belch, Michael A; Purani, Keyoor
250 ## - EDITION STATEMENT
Edition statement 9 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Tata-McGraw-Hill publishing company, New Delhi
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 1016 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-0087/14 DTD 06/05/2014
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

No items available.