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Advertising and promotion : an integrated marketing communications perspective

Belch, George E ; Belch, Michael A; Purani, Keyoor

Advertising and promotion : an integrated marketing communications perspective Belch, George E ; Belch, Michael A; Purani, Keyoor - 9 edition - Tata-McGraw-Hill publishing company, New Delhi 2013 - 1016 p - .

ISBN: 625

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659 BEL

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