Brand management practices : issues and trends (Record no. 577405)
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000 -LEADER | |
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fixed length control field | 00487nam a2200181 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | |
Terms of availability | 215 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | R 658.8B SAS |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sasikumar, K; Chandrasekar, K S |
245 ## - TITLE STATEMENT | |
Title | Brand management practices : issues and trends |
Statement of responsibility, etc. | Sasikumar, K; Chandrasekar, K S |
250 ## - EDITION STATEMENT | |
Edition statement | |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Himalaya Pub House: Mumbai |
Date of publication, distribution, etc. | |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 286 p |
490 ## - SERIES STATEMENT | |
Series statement | |
500 ## - GENERAL NOTE | |
General note | |
590 ## - LOCAL NOTE (RLIN) | |
Local note | Modern Book Centre |
Provenance (VM) [OBSOLETE] | MBC-0406/013 dtd 30/05/2013 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 07/01/2022 | 215.00 | R 658.8B SAS | IMK11882 | 25/10/2019 | 25/10/2019 | Book |