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Brand management practices : issues and trends

Sasikumar, K; Chandrasekar, K S

Brand management practices : issues and trends Sasikumar, K; Chandrasekar, K S - - Himalaya Pub House: Mumbai - 286 p - .

ISBN: 215

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: R 658.8B SAS

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