The Consumer mind : brand perception and the implication for marketers (Record no. 576956)

MARC details
000 -LEADER
fixed length control field 00490nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 695
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Martinez, Pepe
245 ## - TITLE STATEMENT
Title The Consumer mind : brand perception and the implication for marketers
Statement of responsibility, etc. Martinez, Pepe
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page Inda Pvt Ltd: New Delhi
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 178 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-1769/12 dtd 31/01/2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behaviour
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 695.00   658.8342 MAR IMK11433 25/10/2019 25/10/2019 Book