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The Consumer mind : brand perception and the implication for marketers

Martinez, Pepe

The Consumer mind : brand perception and the implication for marketers Martinez, Pepe - - Kogan Page Inda Pvt Ltd: New Delhi 2012 - 178 p - .

ISBN: 695

Subjects--Topical Terms:
Consumer behaviour

Dewey Class. No.: 658.8342 MAR

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